If you’re using email as a marketing tool, you know that it can be a useful way to interact with clients and prospects. Everyone has an email account that gets checked regularly. In fact, many people have several addresses. So why do companies fail to take advantage of the opportunities that email marketing can provide? The simple answer is that doing it right, and being compliant is more complex than you might think.
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So what is a marketing plan? One thing it’s not is a tactical demand generation campaign plan. It’s not intended to be promotional. Campaigns and promotions are just one element of the overall marketing plan. Savvy marketers understand that every element in the marketing mix must be aligned to generate desired results. So what are these marketing mix items?
We have seen many companies that were disappointed with their marketing automation systems. Not because the systems features didn’t deliver on the promise, but because the impact on performance did not….
“Every battle is won before it is ever fought” – Sun Tzu
Ok… Event marketing is nothing like going into battle, but it is similar in the significance of proper planning and the level of detail. Don’t believe it? Here’s a short list.
Dr. King’s words are more profound than a single quote can do justice to. The natural order states that for every action there is an equal and opposite reaction. So some would say, responding to darkness with something that is equal to darkness is natural. Does that mean responding to darkness with light is supernatural, or at least not in our nature?
The simple answer to the headline question is – It depends on how you use it.
Twitter announced the “in-stream image” feature, likely as a reaction to the growth in popularity of Instagram & Vine…
The decades from the 80s to now have been filled with innovations. VCRs, Microwaves, CDs, DVDs, MP3s, Mobile, Time Travel. Just kidding on the last one. I’m still waiting for my flying car. The state of innovation has been constant. As Marketers the challenge is to stay just far enough in front of it all to be able to take advantage of the next opportunity. What’s next. Some say we’re seeing the evolution of the Enterprise
Here it comes. Another strategically placed Cognos release timed to coincide in the run-up with IBM’s annual Insight event. There’s No Doubt that IBM Marketing will deliver a strong push around