If you’re using email as a marketing tool, you know that it can be a useful way to interact with clients and prospects. Everyone has an email account that gets checked regularly. In fact, many people have several addresses. So why do companies fail to take advantage of the opportunities that email marketing can provide? The simple answer is that doing it right, and being compliant is more complex than you might think.
So what is a marketing plan? One thing it’s not is a tactical demand generation campaign plan. It’s not intended to be promotional. Campaigns and promotions are just one element of the overall marketing plan. Savvy marketers understand that every element in the marketing mix must be aligned to generate desired results. So what are these marketing mix items?