Tom’s experience in marketing and business development in the B2B enterprise software space started in analytics, and grew into broader data integration, management, governance, and consulting services for software vendors and their partner channel community. Tom has built and led marketing and inside sales teams at several leading enterprise software and consulting firms. His experience includes brand management, channel marketing, building modern marketing automation systems, developing innovative demand generation programs, building and leading business development teams. Find Tom on –

Other skills and accomplishments include:

  • Developing and managing partner, field, and demand generation marketing programs with MicroStrategy, IBM, Qlik, Microsoft, and Cognos
  • Oversight and management of marketing systems and databases (Website, WordPress, Exacttarget, Salesforce, Pardot, Marketo)
  • Collaborating with sales teams and channel partners to develop joint go-to-market programs
  • Content marketing and copy writing for solution offerings, white papers, web content and more.
  • Delivering campaign and lead progression/nurturing performance reporting
  • Managing and training inside sales teams and telemarketing support vendors
  • Identify challenges in lead workflow and marketing programs and resolving them
  • Copy writing and collateral design for client case studies, white papers, solution briefs, and web content

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